Marketing is known as the top line and an engine of every business, what to produce, and where and how to sell at what price to whom? Whether it is a service or a product, organizations need to be competent marketers for the success of their organization
It could be known as a functional strategy for the corporate and business level strategies of any organization and that’s why there are too many relations and interactions between marketing and higher-level strategies
In the strategic marketing course of the American college of management, you will get acquainted with all these interactions and by getting coached by very experienced professors you will become a “marketing strategist” in the real management environment
these slides will help the students to have a glimpse of the entire course project
DBA, MBA with more than 15 years of teaching, instructing, coaching and mentoring experience He also has been a senior consultant, practicing the knowledge of management in real fields of both public and business sectors, in a wide variety of industries including: oil, gas and petrochemicals, car manufacturing, steel mills and mining, financial corporations, banking, marketing & commerce, retail, detergent & chemicals, tourism education, etc. with more than 15 years of experience