Marketing is known as the top line and an engine of every business, what to produce, and where and how to sell at what price to whom? Whether it is a service or a product, organizations need to be competent marketers for the success of their organization
It could be known as a functional strategy for the corporate and business level strategies of any organization and that’s why there are too many relations and interactions between marketing and higher-level strategies
The marketing program of the American College of Management is uniquely designed to provide all the knowledge, skills and attitudes needed for a professional marketing leader/manager